Analytical approach to neuromarketing as a business strategy
Year of publication: |
2013
|
---|---|
Authors: | Vargas-Hernández, José G. ; Burgos-Campero, Asela A. |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 22.2013, 1/2, p. 64-73
|
Subject: | Business strategy | capacities and recources | neuro-marketing | Strategisches Management | Strategic management |
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