Analytical approach to neuromarketing as a business strategy
Jose G. Vargas-Hernandez; Asela A. Burgos-Campero
| Year of publication: |
2013
|
|---|---|
| Authors: | Vargas-Hernández, José G. ; Burgos-Campero, Asela A. |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 22.2013, 1/2, p. 64-73
|
| Subject: | Business strategy | capacities and recources | neuro-marketing | Strategisches Management | Strategic management | Neuromarketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127911