Analyzing advergames : active diversions or actually deception ; an exploratory study of online advergames content
Stephan Dahl, Lynne Eagle and Carlos Báez
| Year of publication: |
2009
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|---|---|
| Authors: | Dahl, Stephan ; Eagle, Lynne C. ; Báez, Carlos |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 10.2009, 1, p. 46-59
|
| Subject: | Online-Marketing | Internet marketing | Computerspiel | Video game | Kinder | Children | Website | Werbebeschränkung | Advertising regulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003843809