Analyzing Constant-Sum Multiple Criterion Data: A Segment-level Approach
| Year of publication: |
1995
|
|---|---|
| Authors: | DeSarbo, Wayne S. ; Ramaswamy, Venkatram ; Chatterjee, Rabikar |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 32.1995, 2, p. 222-232
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