Analyzing consumers heterogeneity and self-reported tastes : an approach consistent with the consumer's decision making process
Year of publication: |
2009
|
---|---|
Authors: | Fernández Blanco, Víctor ; Orea, Luis ; Prieto-Rodriguez, Juan |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 30.2009, 4, p. 622-633
|
Subject: | Konsumentenverhalten | Consumer behaviour |
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