Analyzing moment-to-moment data using a Bayesian functional linear model : application to TV show pilot testing
Sam K. Hui, Tom Meyvis, Henry Assael
| Year of publication: |
2014
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|---|---|
| Authors: | Hui, Sam K. ; Meyvis, Tom ; Assael, Henry |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 2, p. 222-240
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| Subject: | moment-to-moment data | functional data analysis | Bayesian functional linear model | TV show pilot testing | peak-end rule | Bayes-Statistik | Bayesian inference | Schätztheorie | Estimation theory | Statistische Methodenlehre | Statistical theory |