Analyzing price and product strategies with a comprehensive system dynamics model—A case study from the capital goods industry
| Year of publication: |
2008
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|---|---|
| Authors: | Größler, Andreas ; Löpsinger, Tobias ; Stotz, Myrjam ; Wörner, H. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 61.2008, 11, p. 1136-1143
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