Analyzing product efficiency : a customer-oriented approach

Bauer, H. H.; Hammerschmidt, M.; Staat, M.

Year of publication:	2002
Authors:	Bauer, Hans H. ; Hammerschmidt, Maik ; Staat, Matthias
Publisher:	Mannheim : Inst. für Marktorientierte Unternehmensführung, Univ. Mannheim
Subject:	Beziehungsmarketing \| Relationship marketing \| Produkt \| Product \| Kosten-Nutzen-Analyse \| Cost-benefit analysis \| Data-Envelopment-Analyse \| Data envelopment analysis \| Marktsegmentierung \| Market segmentation \| Wirtschaftlichkeit \| Economic effectiveness \| Kfz-Markt \| Automotive market \| Theorie \| Theory \| Deutschland \| Germany \| Kundenwert \| Customer value
Description of contents:	Table of Contents [gbv.de]

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