Analyzing the relationship between organic and sponsored search advertising : positive, negative, or zero interdependence?
Sha Yang; Anindya Ghose
| Year of publication: |
2010
|
|---|---|
| Authors: | Yang, Sha ; Ghose, Anindya |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 4, p. 602-623
|
| Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Werbewirkung | Advertising effects | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652635