Analyzing website choice using clickstream data
Avi Goldfarb
| Year of publication: |
2002
|
|---|---|
| Authors: | Goldfarb, Avi |
| Published in: |
The economics of the Internet and e-commerce. - Amsterdam [u.a.] : JAI Press, ISBN 0-7623-0971-7. - 2002, p. 209-230
|
| Subject: | Website | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001772773