Measuring the effectiveness of online sales by conducting A/B testing
Miroslav Mandić, Iva Gregurec, Uglješa Vujović
| Alternative title: | Mjerenje učinkovitosti online prodaje provođenjem A/B testiranja |
|---|---|
| Year of publication: |
2023
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| Authors: | Mandić, Miroslav ; Gregurec, Iva ; Vujović, Uglješa |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 35.2023, 2, p. 223-249
|
| Subject: | A/B testing | effectiveness | key performance indicators (KPIs) | online sales | website | Website | Online-Handel | Online retailing | Performance-Messung | Performance measurement | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.22598/mt/2023.35.2.223 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014473515