Anchoring effects of advertised reference price and sale price: The moderating role of saving presentation format
| Year of publication: |
2006
|
|---|---|
| Authors: | Chandrashekaran, Rajesh ; Grewal, Dhruv |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 59.2006, 10-11, p. 1063-1071
|
| Publisher: |
Elsevier |