Anchoring in payment : evaluating a judgmental heuristic in field experimental settings

Minah H. Jung, Hannah Perfecto, and Leif D. Nelson

Year of publication:	June 2016
Authors:	Jung, Minah H. ; Perfecto, Hannah ; Nelson, Leif D.
Published in:	Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 3, p. 354-368
Subject:	anchoring and adjustment \| experimental pricing \| numeric judgment \| field experiment \| heuristic \| Experiment \| Heuristik \| Heuristics \| Feldforschung \| Field research \| Konsumentenverhalten \| Consumer behaviour

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