How encouraging niceness can incentivize nastiness : an unintended consequence of advertising reform
Minah H. Jung and Clayton R. Critcher
| Year of publication: |
February 2018
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|---|---|
| Authors: | Jung, Minah H. ; Critcher, Clayton R. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 1, p. 147-161
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| Subject: | Stand by Your Ad | advertising regulation | negative advertising | political advertising | persuasion | Werbung | Advertising | Werbewirkung | Advertising effects | Werbebeschränkung | Advertising regulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.14.0654 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011819719