Animated logos in mobile marketing communications : the roles of logo movement directions and trajectories
Year of publication: |
December 2016
|
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Authors: | Guido, Gianluigi ; Pichierri, Marco ; Nataraajan, Rajan ; Pino, Giovanni |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 6048-6057
|
Subject: | Animated logos | Company power | Company innovativeness | Logo movement directions | Logo trajectories | Mobile marketing communications | Mobile Marketing | Mobile marketing | Kommunikation | Communication |
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