Antecedents and consequences of in-store experiences based on an experiential typology
| Year of publication: |
2013
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|---|---|
| Authors: | Yoon, Sung-Joon |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 47.2013, 5 (24.5.), p. 693-714
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