Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Manfred Bruhn; Stefanie Schnebelen; Daniela Schäfer
| Year of publication: |
2014
|
|---|---|
| Authors: | Bruhn, Manfred ; Schnebelen, Stefanie ; Schäfer, Daniela B. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 1, p. 164-176
|
| Subject: | C2C interaction quality | Trust | Brand community benefits | Loyalty | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Social Web | Social web | Markenführung | Brand management | B-to-B-Marketing | Business-to-business marketing | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Markenartikel | Brand | Soziale Beziehungen | Social relations | Produktqualität | Product quality | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010359357