Antecedents and moderators of consumer adoption toward AR-enhanced virtual try-on technology : a stimulus-organism-response approach
Hanna Lee, Yingjiao Xu, Anne Porterfield
| Year of publication: |
2022
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|---|---|
| Authors: | Lee, Hanna ; Xu, Yingjiao ; Porterfield, Anne |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 4, p. 1319-1338
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| Subject: | adoption | augmented reality | perceived value | personality traits | technology attributes | telepresence | virtual try-on | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Persönlichkeitsmerkmal | Personality trait | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12760 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013328293