Antecedents and outcomes associated with social media use in customer relationship management of Thai microenterprises
Pakamon Sasatanun and Peerayuth Charoensukmongkol
| Year of publication: |
2016
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|---|---|
| Authors: | Sasatanun, Pakamon ; Charoensukmongkol, Peerayuth |
| Published in: |
International journal of technoentrepreneurship : IJTE. - Genève : Inderscience Enterprises, ISSN 1746-5370, ZDB-ID 2193396-0. - Vol. 3.2015/2017, 2, p. 127-149
|
| Subject: | social media | CRM | customer relationship management | generic strategy | micro enterprises | competition | firm performance | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Unternehmenserfolg | Firm performance | KMU | SME | Marketingmanagement | Marketing management | Thailand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011713491