Antecedents and consequences of an eco-friendly export marketing strategy : the moderating role of foreign public concern and competitive intensity
Year of publication: |
2013
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Authors: | Leonidou, Leonidas C. ; Katsikeas, Constantine S. ; Fotiadis, Thomas A. ; Christodoulides, Paul |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 21.2013, 3, p. 22-46
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Subject: | exporting | export marketing strategy | export performance | environmental marketing | resource-based view | Internationales Marketing | International marketing | Export | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management | Exportwirtschaft | Export sector | Internationaler Wettbewerb | International competition |
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