Antecedents of customer loyalty in mobile phone service : a study from Sub-Saharan Africa
David K. Amponsah, W. Frank Thompson Jr., Gordon G. Mosley, Akins T. Ogungbure, Emmanuel E. Yamoah
| Year of publication: |
2019
|
|---|---|
| Authors: | Amponsah, David K. ; Thompson, W. Frank <Jr.> ; Mosley, Gordon G. ; Ogungbure, Akins T. ; Yamoah, Emmanuel E. |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 11.2019, 3, p. 201-224
|
| Subject: | customer loyalty | mobile phone service | Sub-Saharan Africa | behavioural loyalty | attitudinal loyalty | reliability | assurance | value | satisfaction | Ghana | emerging markets | Beziehungsmarketing | Relationship marketing | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Subsahara-Afrika | Mobilkommunikation | Mobile communications | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |