Antecedents of customer satisfaction and customer loyalty for emerging devices in the initial market of Korea : an equity framework
Young Wook Ha; Myeong Cheol Park
| Year of publication: |
2013
|
|---|---|
| Authors: | Han, Young Wook ; Park, Myeong-cheol |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 8, p. 676-689
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention | Mobilkommunikation | Mobile communications | Produktentwicklung | New product development | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009786046