Antecedents of online purchase intention in the context of social commerce
Rishabh Shekhar, Uma Pricilda Jaidev
| Year of publication: |
2020
|
|---|---|
| Authors: | Shekhar, Rishabh ; Jaidev, Uma Pricilda |
| Published in: |
International journal of applied management science : IJAMS. - Genève [u.a.] : Inderscience Enterprises, ISSN 1755-8921, ZDB-ID 2471980-8. - Vol. 12.2020, 1, p. 68-95
|
| Subject: | social commerce adoption | SCA | social commerce | social media | trust | perceived ease of use | PEU | perceived usefulness | online purchase intention | Social Web | Social web | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Vertrauen | Confidence | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption |
Online Resource