Antecedents of private label attitude and national brand promotion attitude: similarities and differences
| Year of publication: |
2002
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|---|---|
| Authors: | Garretson, Judith A. ; Fisher, Dan ; Burton, Scot |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 78.2002, 2, p. 91-100
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