Anxiety and ephemeral social media use in negative eWOM creation
Year of publication: |
February 2018
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Authors: | Wakefield, Lane T. ; Wakefield, Robin L. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 41.2018, p. 44-59
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Subject: | Anxiety | eWOM | Ephemeral social media | Emotion | Negativity | Impression management | Snapchat | Instagram | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Angst |
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