An app a day keeps a customer connected : explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic
Yu-Hui Fang
| Year of publication: |
2019
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|---|---|
| Authors: | Fang, Yu-Hui |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 56.2019, 3, p. 377-391
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| Subject: | Service-dominant logic | Brand competence | Brand warmth | Branded applications | Affordance | Brand loyalty | Markenführung | Brand management | Service-Dominant Logic | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markentreue | Marketingtheorie | Marketing theory | Dienstleistungsmarketing | Services marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2018.07.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012005341