App-Economy : Milliardenmarkt Mobile Business
Ansgar Mayer
| Year of publication: |
2012 ; 1. Aufl.
|
|---|---|
| Authors: | Mayer, Ansgar |
| Publisher: |
München : mi-Wirtschaftsbuch |
| Subject: | Mobile Anwendung | Mobile application | Geschäftsmodell | Business model | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Electronic Commerce | Mobile Telekommunikation | App <Programm> | Massenmedien |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 218 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | German |
| Notes: | Literaturverz. S. 209 - 212 Erscheint: 9. März 2012 |
| ISBN: | 3-86880-133-2 ; 978-3-86880-133-0 ; 978-3-86416-102-5 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009566659