Apparel firms' corporate social responsibility communications : cases of six firms from an institutional theory perspective
Year of publication: |
2016
|
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Authors: | Woo, Hongjoo ; Jin, Byoungho |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 28.2016, 1, p. 37-55
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Subject: | Communications | Cross-cultural marketing | Apparel | Corporate social responsibility | Institutional theory | Corporate Social Responsibility | Institutionenökonomik | Institutional economics | Kommunikation | Communication | Bekleidung | Clothing | Bekleidungsindustrie | Clothing industry |
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