Applicability of marketing concepts and management activities in the Third World: An empirical investigation
| Year of publication: |
1988
|
|---|---|
| Authors: | Akaah, Ishmael P. ; Dadzie, Kofi Q. ; Riordan, Edward A. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 16.1988, 2, p. 133-148
|
| Publisher: |
Elsevier |