Applicability of marketing concepts and management activities in the Third Word : an empirical investigation
Ishmael P. Akaah, Kofi Q. Dadzie and Edward A. Riordan
| Year of publication: |
2008
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|---|---|
| Authors: | Akaah, Ishmael P. ; Dadzie, Kofi Q. ; Riordan, Edward A. |
| Published in: |
Major theoretical debates and contemporary issues in marketing theory. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 290-305
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| Subject: | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Organisationsforschung | Organizational research | Varianzanalyse | Analysis of variance | Afrika | Africa |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Notes: | Aus : Journal of business research ; 16 (1988), 2, pp. 133 - 148 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003611078