Application of importance-performance analysis (IPA) to formulate customer satisfaction strategies in the direct sales industry in Malaysia
Rosidah Musa, John Pallister, Matthew Robson and Norzaidi Mohd Daud
| Year of publication: |
2010
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|---|---|
| Authors: | Musa, Rosidah ; Pallister, John ; Robson, Matthew ; Daud, Norzaidi Mohd |
| Published in: |
Business strategy series. - Bingley : Emerald, ISSN 1751-5637, ZDB-ID 2421338X. - Vol. 11.2010, 5, p. 277-285
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009896457