Application of importance‐performance analysis (IPA) to formulate customer satisfaction strategies in the direct sales industry in Malaysia
Year of publication: |
2010
|
---|---|
Authors: | Musa, Rosidah ; Pallister, John ; Robson, Matthew ; Mohd Daud, Norzaidi |
Published in: |
Business Strategy Series. - Emerald Group Publishing Limited, ISSN 1751-5645, ZDB-ID 2269745-7. - Vol. 11.2010, 5, p. 277-285
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Performance management | Marketing strategy | Customer satisfaction | Malaysia |
-
The impact of product market strategy-organizational culture fit on business performance
Yarbrough, Larry, (2011)
-
Measuring e-statement quality impact on customer satisfaction and loyalty
Bekhet, Hussain Ali, (2011)
-
Relationship quality: upshot of mindfulness‐based marketing strategy in small organisations
Oly Ndubisi, Nelson, (2012)
- More ...
-
Rosidah Musa, (2010)
-
Musa, Rosidah, (2010)
-
Examining market accessibility of Malaysia's Harumanis mango in Japan : challenges and potentials
Rosidah Musa, (2010)
- More ...