Application of neural networks technique in predicting impulse buying among shoppers in India
Sanjeev Prashar, Chandan Parsad, T. Sai Vijay
| Year of publication: |
December 2015
|
|---|---|
| Authors: | Prashar, Sanjeev ; Parsad, Chandan ; Vijay, T. Sai |
| Published in: |
Decision. - Calcutta : Inst., ISSN 0304-0941, ZDB-ID 196771-X. - Vol. 42.2015, 4, p. 403-417
|
| Subject: | Impulse buying | Unplanned buying | Neural network | Predictive analysis | Impulse buying behaviour | Retailing | Neuronale Netze | Neural networks | Konsumentenverhalten | Consumer behaviour | Indien | India | Emotion | Prognoseverfahren | Forecasting model | Kaufentscheidung | Purchase decision | Einzelhandel | Retail trade | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40622-015-0109-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011530812