Application of segmentation in customer relationship management : a data mining perspective
Year of publication: |
2009
|
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Authors: | Ranjan, Jayanthi ; Agarwal, Ruchi |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 3.2009, 4, p. 402-414
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenanalyse | Customer analysis | Data Mining | Data mining |
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