Application of the extended VBN theory to understand consumers' decisions about green hotels
Year of publication: |
2015
|
---|---|
Authors: | Choi, Hyeyoon ; Jang, Jichul ; Kandampully, Jay |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 51.2015, p. 87-95
|
Subject: | Green consumers | VBN theory | Subjective norm | Green trust | Consumers' decision making | Lodging industry | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Vertrauen | Confidence | Öko-Marketing | Green marketing | Entscheidung | Decision |
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