Applications of conjoint analysis to new product development
Henrik Sattler
| Year of publication: |
2004
|
|---|---|
| Authors: | Sattler, Henrik |
| Published in: |
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday. - Wiesbaden : Gabler, ISBN 3-409-12627-9. - 2004, p. 159-173
|
| Subject: | Innovationsmanagement | Innovation management | Conjoint-Analyse | Conjoint analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002504198