Applying asymmetric, case-based, forecasting modeling in service research : cultures’ consequences on customers’ service gratuities
Graham Ferguson, Carol M. Megehee, Arch G. Woodside
| Year of publication: |
November 2018
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|---|---|
| Authors: | Ferguson, Graham ; Megehee, Carol M. ; Woodside, Arch G. |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 26.2018, 4, p. 369-381
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| Subject: | Asymmetry | Complexity | Configuration | Recipe | Restaurants | Taxicabs | Tipping | Gastronomie | Restaurant industry | Kundenservice | Customer service | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Prognoseverfahren | Forecasting model | Konsumentenverhalten | Consumer behaviour |