Applying qualitative methods to marketing management research
Year of publication: |
2004
|
---|---|
Other Persons: | Buber, Renate (contributor) |
Publisher: |
Houndmills [u.a.] : Palgrave Macmillan |
Subject: | Marketing | Management | Research | Marketingmanagement | Qualitative Methode | Aufsatzsammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Deshpandé, Rohit, (2001)
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Verpackungsmarketing : Fallbeispiele, Trends, Technologien
Vaih-Baur, Christina, (2010)
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What is brand equity, anyway? : selected papers on brands and advertising
Feldwick, Paul, (2002)
- More ...
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Applying the Delphi method to determine best practices for outsourcing logistics in disaster relief
Gossler, Timo, (2019)
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Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
Buber, Renate, (2009)
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Optionen für die Marketingforschung durch die Nutzung qualitativer Methodologie und Methodik
Holzmüller, Hartmut H., (2009)
- More ...