Applying service-dominant logic to recurrent release of software : an action research study
Neda Barqawi and Kamran Syed (Department of Business, Georgia State University, Atlanta, Georgia, USA), Lars Mathiassen (College of Business, Georgia State University, Atlanta, Georgia, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Barqawi, Neda ; Syed, Kamran ; Mathiassen, Lars |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 7, p. 928-940
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| Subject: | Business-to-business | Service-Dominant logic | Service innovation | Release management | Software-as-a-Service | Service-Dominant Logic | Service-dominant logic | Marketingtheorie | Marketing theory | Aktionsforschung | Action research | Betriebliche Wertschöpfung | Value creation | Software | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |