Appraisal of the adequacy of the application of customer-driven marketing strategies to the Nigeria National Housing Fund scheme
Chuka Uzoma Ifediora, Anthony A. Igwe, Wilfred I. Ukpere
| Year of publication: |
2015
|
|---|---|
| Authors: | Ifediora, Chuka Uzoma ; Igwe, Anthony A. ; Ukpere, Wilfred I. |
| Published in: |
Risk governance & control : financial markets & institutions. - Sumy : Virtus Interpress, ISSN 2077-429X, ZDB-ID 2819546-2. - Vol. 5.2015, 3, p. 67-80
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| Subject: | Housing Development | Customer-Driven | Housing Needs | Government Housing Programmes | Segmentation | Targeting and Positioning | Marketing Strategies | Nigeria | Marketingmanagement | Marketing management | Wohnungsmarkt | Housing market | Wohnungspolitik | Housing policy | Wohnungsbau | Residential construction | Zielgruppe | Target group | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011596086