Apps shoppers' behaviour and the moderating effect of product standardisation/brand recognition : a maximum likelihood estimation approach
Sajad Rezaei, Naser Valaei
| Year of publication: |
2018
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|---|---|
| Authors: | Sajad Rezaei ; Naser Valaei |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 9.2018, 2, p. 184-206
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| Subject: | shopping intention via apps | shopping behaviour via apps | theory of reasoned action | TRA | subjective norm | attitude toward shopping via apps | product classification | maximum likelihood estimation approach | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Online-Handel | Online retailing | Verbrauchereinstellung | Consumer attitudes | Maximum-Likelihood-Schätzung | Maximum likelihood estimation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011849213