Are consumer survey results distorted? : systematic impact of behavioral frequency and duration on survey response errors
Eunkyu Lee, Michael Y. Hu and Rex S. Toh
| Year of publication: |
2007
|
|---|---|
| Authors: | Lee, Eunkyu ; Hu, Michael Y. ; Toh, Rex S. |
| Published in: |
Fundamentals of marketing research ; Vol. 3. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 386-401
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Befragung | Interview |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003540425