Are Consumer Survey Results Distorted? Systematic Impact of Behavioral Frequency and Duration on Survey Response Errors
| Year of publication: |
2000
|
|---|---|
| Authors: | Lee, Eunkyu ; Hu, Michael Y. ; Toh, Rex S. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 37.2000, 1, p. 125-133
|