Are consumers what they consume? - Linking lifestyle segmentation to product attributes: an exploratory study of the Chinese mobile phone market
| Year of publication: |
2009
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|---|---|
| Authors: | Zhu, Hengyuan ; Wang, Qing ; Yan, Ligang ; Wu, Guisheng |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 25.2009, 3-4, p. 295-314
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