Are customer satisfaction and customer loyalty drivers of customer lifetime value in mobile data services : a comparative cross-country study
Jia-Yin Qi; Yong-Pin Zhou; Wen-Jing Chen; Qi-Xing Qu
| Year of publication: |
2012
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|---|---|
| Authors: | Qi, Jia-yin ; Zhou, Yong-pin ; Chen, Wen-jing ; Qu, Qi-xing |
| Published in: |
Information technology and management. - New York, NY [u.a.] : Springer, ISSN 1385-951X, ZDB-ID 2212813-X. - Vol. 13.2012, 4, p. 281-296
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| Subject: | Customer lifetime value (CLV) | Crosscultural | Customer satisfaction | Customer loyalty | Mobile data services | E-business | Kundenwert | Customer value | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Electronic Commerce | E-commerce |