Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?
Galen Trail, Don Lee, Stavros Triantafyllidis, Jessica R. Braunstein-Minkove and Ari Kim, Kristi Sweeney, Wanyong Choi and Priscila Alfaro-Barrantes
| Year of publication: |
2023
|
|---|---|
| Authors: | Trail, Galen ; Lee, Donghun ; Triantafyllidis, Stavros ; Braunstein-Minkove, Jessica R. ; Kim, Ari ; Sweeney, Kristi ; Choi, Wanyong ; Alfaro-Barrantes, Priscila |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 1, p. 168-185
|
| Subject: | Consumer behavior | Motives | Needs | Sport consumer attitudes | Values | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Sportmarketing | Sports marketing | Motivation |
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