Are store-brand buyers store loyal? : an empirical investigation
Year of publication: |
2008
|
---|---|
Authors: | Hansen, Karsten T. ; Singh, Vishal |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 54.2008, 10, p. 1828-1834
|
Subject: | Wal-Mart Stores | Handelsmarke | Store brand | SB-Warenhaus | Hypermarket | Konsumentenverhalten | Consumer behaviour | Markteintritt | Market entry | USA | United States |
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