Are the factors affecting satisfaction and actual purchase the same? : comparisons between unplanned and planned purchase

Sujin Yang and Yun Jung Lee

Year of publication:	2017
Authors:	Yang, Sujin ; Lee, Yun Jung
Published in:	Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 21.2017, 2, p. 172-186
Subject:	Satisfaction \| Actual purchase \| Fast fashion brand \| Korean market \| Planned purchase \| Unplanned purchase \| Konsumentenverhalten \| Consumer behaviour \| Mode \| Fashion \| Südkorea \| South Korea \| Kaufentscheidung \| Purchase decision \| Beschaffung \| Procurement \| Kundenzufriedenheit \| Customer satisfaction \| Lieferkette \| Supply chain \| Online-Handel \| Online retailing

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