Are there generalizable patterns in line extension performance?
Kirsten Victory, Arry Tanusondjaja, John Dawes, Magda Nenycz-Thiel and Jenni Romaniuk
| Year of publication: |
2024
|
|---|---|
| Authors: | Victory, Kirsten ; Tanusondjaja, Arry ; Dawes, John ; Nenycz-Thiel, Magda ; Romaniuk, Jenni |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 33.2024, 6, p. 733-744
|
| Subject: | Brand performance | Marketing metrics | New product adoption | New product development | New product management | Portfolio management | Product innovation | Produktentwicklung | Innovation | Produktmanagement | Product management | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Portfolio-Management | Portfolio selection | Markenführung | Brand management | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-08-2023-4678 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015165274