Are there generalizable patterns in line extension performance?

Kirsten Victory, Arry Tanusondjaja, John Dawes, Magda Nenycz-Thiel and Jenni Romaniuk

Year of publication:	2024
Authors:	Victory, Kirsten ; Tanusondjaja, Arry ; Dawes, John ; Nenycz-Thiel, Magda ; Romaniuk, Jenni
Subject:	Brand performance \| Marketing metrics \| New product adoption \| New product development \| New product management \| Portfolio management \| Product innovation \| Produktentwicklung \| Innovation \| Produktmanagement \| Product management \| Marketingmanagement \| Marketing management \| Innovationsmanagement \| Innovation management \| Portfolio-Management \| Portfolio selection \| Markenführung \| Brand management \| Performance-Messung \| Performance measurement

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/JPBM-08-2023-4678 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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