How common is new product failure and when does it vary?
Kirsten Victory, Magda Nenycz-Thiel, John Dawes, Arry Tanusondjaja, Armando Maria Corsi
| Year of publication: |
2021
|
|---|---|
| Authors: | Victory, Kirsten ; Nenycz-Thiel, Magda ; Dawes, John ; Tanusondjaja, Arry ; Corsi, Armando Maria |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 32.2021, 1, p. 17-32
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| Subject: | New products | New product failure | Benchmarking | Consumer packaged goods | Produktentwicklung | New product development | Innovation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-021-09555-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012488841